About the Role:
The purpose of this role is to execute brand strategy across multiple platforms to:
- Increase brand awareness and visibility among our target market
- Promote positive brand perception and association while maintaining brand integrity
- Grow market share and profitability to meet market demand
- Drive great customer experience
Required skills and competencies:
- Proficiency in Canva, Slidebean, and Hubspot Marketing
- Creativity and problem-solving abilities
- Adaptability to changes in the market or industry
DUTIES AND RESPONSIBILITIES:
- Social media management: Using Canva to create visually appealing graphics for social media posts, scheduling posts using Hubspot, and monitoring and engaging with the audience on various platforms.
- Content creation: Using Canva and Slidebean to design marketing materials such as blog posts, articles, social media content, email newsletters, and other promotional materials.
- Market research: Gathering and analyzing data on competitors, industry trends, and customer preferences using Hubspot’s research tools to inform marketing strategies.
- Website management: Regularly updating and maintaining the company website, including creating and publishing new content using Hubspot, ensuring smooth navigation, and optimizing SEO.
- Email marketing: Planning, creating, and executing email marketing campaigns using Hubspot, including managing mailing lists and analyzing campaign performance.
- Event planning: Organizing and coordinating marketing events using Hubspot’s event management tools, such as webinars, trade shows, or workshops, to promote Synnefa’s products and services.
- Analytics and reporting: Collecting data on marketing campaigns using Hubspot, analyzing their performance, generating reports, and providing insights for future strategy improvements.
- Design support: Assisting with the design and production of marketing materials using Canva and Slidebean, including brochures, presentations, and graphics for digital channels.
- Administrative tasks: Supporting the marketing department with day-to-day tasks such as managing calendars, scheduling meetings, and organizing files and documentation using Hubspot and Slack for communication and collaboration.
- Public relations: Assisting with PR efforts using Hubspot, such as monitoring media coverage, maintaining press lists, and drafting press releases.
Required skills and competencies:
- Planning and Coordination skills: Able to prioritize & manage tasks resources to meet set deadlines and achieve organizational goals
- Communication skills: Receive and process information from different organization’s stakeholders and give the appropriate feedback accordingly for faster decision-making and action within and without the company
- Stakeholder Management: Capable of maintaining good and amicable relationships with the people and organizations that have most impact at the organization and its business
- Interpersonal skills: – Able to interact and relate well with different organization’s stakeholders within and outside the company.
- Articulate in speech: – Able to clearly and effectively pass verbal information to different organization’s stakeholders within and without the company.
- Brand Management: ability to manage the organization’s brand to build strong consumer awareness positive brand associations and imagery that contributes to brand trial, usage and ultimately loyalty
- Attention to detail: Able to research, receive and review information relevant to the organization and its business in order to facilitate informed decision-making.
- Analytical skill: Organize and collect data in order to establish trends for effective decision making.
Minimum Qualifications
- Bachelor’s Degree in Sales and Marketing
- 1-2 years of Marketing experience and 1 year of Brand management
- Member of MSK/CIM will be an added advantage
- Certificates in Hubspot Marketing will be added advantage.
Perks you enjoy at Synnefa
- Competitive remuneration package: Salary is commensurate with experience.
- 21 days of PTO and cheat days: We offer flexibility to allow people to relax and recharge.
- Build your ideal work setup: We encourage autonomy and ownership of tasks and believe in making mistakes and learning from them.
- Health benefits: Synnefa offers a competitive medical insurance package to all employees.
- Continuous Learning: We offer professional development support through training and mentorship programs.
- Collaborative Work Culture: Our team works together to solve problems and make a difference.
- Diversity and Inclusion: We are an equal opportunity employer and value diversity at our company.
