We are seeking a dynamic and proactive Field Marketer with a strong understanding of the Dairy or FMCG sector. The ideal candidate will spend 70% of their time on the ground securing activations, building client relationships, and expanding market reach. Additionally, they will dedicate 30% of their time to managing social media presence, engaging online audiences, and driving digital campaigns.
Key Responsibilities:
- Conduct on-the-ground activations to promote dairy products and secure new clients.
- Build and maintain relationships with retailers, distributors, and end-users.
- Identify potential sales opportunities and execute targeted marketing initiatives.
- Manage social media accounts to enhance brand visibility and engagement.
- Plan and execute online promotions to support on-ground marketing efforts.
- Monitor competitor activities and suggest improvements.
- Collaborate with the sales team to ensure consistent brand messaging.
Qualifications:
- Diploma/Degree in Marketing, Business, or a related field.
- Proven experience in FMCG marketing and client acquisition.
- Knowledge of social media platforms and digital marketing strategies.
- Strong interpersonal, negotiation, and communication skills.
- Ability to work independently and manage time effectively.
- Familiarity with the dairy market is a plus.
