Job Purpose Statement
- LOOP DFS Limited is seeking a Chief Marketing Officer to drive the corporate strategy formulation and execution and market expansion of the ambitious Fintech organisation. Customer experience is also recognised as the biggest brand differentiator — as the brand custodian, the role holder will be accountable for driving a customer-centric culture that causes happy customers to be our greatest marketing team.
- Reporting to the Chief Executive Officer, the individual will work with other CXOs and the local CEOs in multiple geographic locations to define, prioritise, and execute a comprehensive marketing strategy for the company, from development to optimization. The role will also ensure alignment and collaboration in achieving the NCBA Group strategic brand objectives.
- The successful candidate will be the driving force behind building a customer-centric culture—at all levels of the organization. As the customer advocate, they’ll be the voice defending the perspective of the customer at all times.
- This individual will also be charged with crafting and delivering messaging and positioning to the public and industry stakeholders, as the Brand’s expert storyteller.
- This is a new, full-time role. The ideal candidate will bring thought leadership and creative solutions to a growing and dynamic organization that aspires to belong to multiple cultures, in the rapidly evolving African Fintech landscape.
Ideal Job Specifications
- An undergraduate degree
- Masters (graduate) level degree in Strategy, Communications, or other Business field
- Must-have direct experience in community management and growth
- In-depth knowledge of data analysis and marketing analytics tools
- 15+ years experience in Business Management, with significant engagement with
- Executive Management for at least 6 years
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