The Marketing Executive will be responsible for developing and implementing trade marketing strategies to drive brand performance in the retail environment. This role focuses on enhancing brand presence, executing promotional activities, and fostering strong relationships with key stakeholders, including retailers and distributors.
Roles & Responsibilities:
- Develop and execute trade marketing strategies in alignment with overall brand and sales objectives
- Identify opportunities to enhance brand visibility and market share within retail channels
- Collaborate with sales and marketing teams to ensure coherence in messaging and promotional efforts
- Plan and implement trade promotions, including in-store displays, product launches, and promotional events
- Monitor and evaluate the effectiveness of trade marketing campaigns and adjust strategies as necessary
- Ensure compliance with brand guidelines and retailer requirements for all promotional materials
Manage new product launches - Analyze market trends, consumer behavior, and competitor activities to identify opportunities and threats
- Provide insights and recommendations based on data analysis to improve trade marketing initiatives
- Track and report on key performance indicators (KPIs) for trade marketing activities
- Ensure that retail prices align with established pricing guidelines
- Ensure that product displays meet the company’s standards for optimal visual merchandising
- Compile a report detailing the product’s availability at each outlet and the total number of outlets carrying the product
- Assess the product’s condition on the shelf and report any quality issues observed.
- Provide training and support to sales teams and retail staff on trade marketing strategies and product knowledge
- Develop training materials and conduct workshops to enhance the effectiveness of trade promotions
Stay updated with industry trends and best practices to continuously improve trade marketing skills. - Build and maintain strong relationships with key retailers, distributors, and trade partners
- Negotiate and manage trade agreements and contracts to maximize brand exposure and sales
- Act as a liaison between the company and trade partners to address issues and capitalize on opportunities.
- Manage trade marketing budgets effectively, ensuring efficient allocation of resources
- Track and control spending to ensure activities remain within budget constraints
Provide regular financial updates and reports to senior management
Minimum Requirements
- Bachelor’s degree in marketing or a related field.
- 5+ years of experience in marketing, brand management or trade marketing within the FMCG; (food production preferred)
