Tasks and Responsibilities
- Member acquisition: Reach out to different reputable organizations and onboard employers and employees into the SACCO.
- Awareness: Create awareness in members and potential members about the SACCO products and services with a view of onboarding them.
- Marketing campaigns: conduct the campaign both physically and online by designing marketing materials, coordinating promotional activities and social media management.
- Conducting market research: Gather data and conduct market research to identify potential clients, analyze competitors, and explore new marketing opportunities.
- Content creation and management: Creation of contents for various marketing channels, such as social media platforms, website, newsletters, or blog posts.
- Customer care: Explain to customers about SACCO products and services available and how to access them.
- Members Education: Develops and closely monitors the annual education program’s calendar for the SACCO in liaison with the BDC and CEO.
- Customer Satisfaction: Collect comments and feedback from members to assess satisfaction levels with marketing campaigns, overall experience with the SACCO and advise on the next cause of action.
- Event planning: Organizing and coordinating events, such as promotional campaigns, workshops, seminars, or trade shows as required.
- Performing other duties as may be assigned from time to time.
Minimum Qualifications and Attributes
- A Degree in business related course with Marketing option required
- Must be computer literate
- Has 5 years of working experience in a marketing and business development role within SACCO or financial sector
- Strong analytical skills, interpretation, and presentation
- Customer service skills
- Time management skills
- Excellent communication, influencing and presentation skills
- Up to date with the latest trends and best practices in the co-operative sectors
- Excellent conflict resolution and interpersonal skills and ability to build lasting relationships with clients.
- Good understanding of the internal policies, systems and procedures of a SACCO.
- Ability to flourish with minimal supervision, be proactive and handle uncertainty.
