JOB REF: ANU/MKT/02/02/25
Job Purpose:
Responsible for driving business growth, sustainability and profitability by researching market conditions, producing marketing materials, creating a marketing campaign and managing sales pitches for prospective students.
Key Duties and Responsibilities:
- Support development and implementation of marketing and business development strategy
- Implement digital marketing strategies, campaigns and content
- Create tools and materials to deliver on the marketing and business development strategy e.g. proposals, pitches, videos, letters, posters, brochures
- Measure and report performance of marketing campaigns and assess against departmental goals. Provide recommendations on the same
- Use data from web tracking tools like Google Analytics to check the effectiveness of marketing campaigns
- Daily maintenance and upkeep of company website in conjunction with IT department
- Visit existing and potential students/ clients to drive business growth
- Create advertising and publicity campaign strategies and content that are informed by a deep understanding of the business, programs and target audience
- Use techniques like Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to track, drive website traffic and acquire leads/customers
- Publish videos and photography on company website and blogs
- Review produced artwork in readiness for execution in selected platforms
- Negotiate and agree with media houses on the most appropriate media spaces and rates
- Develop measurement tools for marketing research and intelligence. Manage projects from inception through presentations, supporting roll out of customized surveys/ discussion guides/ screeners, analyzing data, interpreting results and providing actionable insights
- Develop customer survey tools, roll out, and analysis of results
- Monitor customer feedback to improve customer experience across every touch point, develop innovative ideas and action plans to help in enhancing customer service
- Study the market to identify customer needs, target groups and demographic segments, position of the University in the market, effectiveness of product delivery channels
- Monitor competitors’ behaviour including strategic direction, market share, growth and plans
- Provide key input in the design of the organization brand manual
- Organize college fairs, tours, and other student attraction programs on-campus
Academic and Professional Requirements:
- Bachelor’s degree in a relevant field
- Minimum of three (3) years of relevant experience.
- Relevant professional qualification.
- Member of a relevant professional body.
Skills and Competencies:
- Interpersonal skills
- Communication skills
- Organizing and time management skills
- Team player
- Detail oriented
Method of Application
Suitably qualified candidates are encouraged to apply through the email [email protected] not later than 18th March 2025. Kindly follow the instructions below to submit your application:
- Enclose an updated Curriculum Vitae with details of current post, salary and other financial benefits, testimonials, certified academic and professional certificates, copy of National Identity Card, names and addresses of three referees (one of whom should be present or previous employer).
- Fill out the form in the relevant link below as part of the application process:
Director Marketing
Marketing Officer - Ensure you have indicated the job title and reference number in the subject of the email.
Only shortlisted candidates shall be contacted and will be required to provide clearance certificates from Higher Education Loans Board, Ethics and Anti-Corruption Commission, Credit Reference Bureau, Kenya Revenue Authority and Criminal Investigation Department.
ANU is an equal opportunity employer, and any canvassing shall lead to automatic disqualification.
The Vice Chancellor
Africa Nazarene University
P.O Box 53067-00200
Nairobi
Interested and qualified? Go to Africa Nazarene University (ANU) on docs.google.com to apply
