Job Overview:
- Our client, a macadamia nut processor and exporter based in Juja is seeking a Retail Sales Assistant to join their team. This role combines sales, account management, requiring an individual who can drive sales growth, expand market reach, and manage brand visibility across modern trade Channels. The ideal candidate should have a strong background in Modern Trade, retail partnerships, with a proven ability to generate new business, optimize product placements, and build strong customer relationships.
Key Responsibilities
Sales Responsibilities:
- Identify and prospect new clients (wholesalers, retailers, and distributors) through cold calling, networking, and industry events.
- Drive revenue growth, achieving monthly sales targets in Modern Trade and direct-to-customer channels as needed.
- Develop new retail and wholesale accounts, strategically selecting Tier 1 and Tier 2 clients based on long-term growth potential.
- Work with the finance team to support collections, handle returns, and maintain smooth transactions.
- Track sales performance, customer relationships, and revenue growth through CRM tools and regular reporting.
- Conduct market visits and competitor analysis to identify opportunities for sales expansion.
Account management:
- Manage product listings, merchandising, and placement in supermarkets, and retail outlets ensuring strong market visibility.
- Manage category development, stock assortment and new listings with key strategic accounts to maintain the account P&L.
- Service Efficiency by ensuring fill rates of 85%+ for key SKUs, upkeep of Product masters, and on-shelf availability of must stock SKUs.
Marketing &Digital Strategy Responsibilities:
- Develop and implement marketing strategies to promote products, increase brand awareness, and support sales efforts.
- Manage social media presence across Facebook, Instagram, and LinkedIn, ensuring engaging content and active audience interaction.
- Oversee e-commerce inquiries and sales, providing timely responses and working with digital teams to improve conversion rates.
- Maintain and execute the digital content calendar, ensuring that promotions, product launches, and campaigns are scheduled effectively.
- Work with the Quality Control team and external digital agencies to optimize online marketing efforts.
Collaboration & Reporting:
- Work closely with the Sales & Marketing Manager to align marketing initiatives with sales objectives.
- Provide regular reports on sales performance, marketing effectiveness, and key customer insights to senior management.
- Coordinate with internal teams to ensure seamless execution of marketing and sales activities.
- Conduct customer and supplier meetings to gather requirements, negotiate contracts, and relay insights to the company.
Requirements
Qualifications Experience:
- Bachelor’s degree in Marketing, Business, or a related field.
- 2+ years of experience in sales and marketing, preferably in FMCG, retail, or Modern Trade.
- Strong knowledge of sales strategies, account management, and lead generation techniques.
- Digital marketing experience, including social media management, content planning, and e-commerce sales.
- Familiarity with CRM software for managing customer relationships and data.
- Ability to analyze market trends, track sales performance, and provide actionable insights.
- Experience in product placement, merchandising, and retail sales visits.
- Strong negotiation, communication, and interpersonal skills.
- Organized and able to manage multiple priorities effectively.
