Marketing Executive – Wealth Management & Retail at Zamara Kenya

Roles and responsibilities

• Achieving Zamara’s ambitious strategic priorities will be complex and challenging. Its continued success will be dependent on building and retaining a world-class team.
• The Marketing Executive will be responsible for managing and supporting numerous strategic marketing initiatives for Zamara retail products.

In more detail, the areas of responsibility include:

Marketing Strategy, Research & Analytics

• Conduct market research to better understand the marketing needs of Zamara Retail products and the target audience.
• Develop and implement holistic marketing strategy.
• Oversee customer experience, including but not limited to monitoring customer complaints and following through to ensure the issue has been resolved.
• Building sustainable relationships and partnerships with other key players such as vendors, advertising agencies and creative artists as per the need.

Lead Generation

• Managing all aspects of marketing funnel.
• Pipeline management.

Digital Marketing & Advertising

• Content management on digital channels; creating engaging and informative content for the website blog, social media and any other content marketing channels that the business might leverage.
• Support the team to develop, plan and implement effective marketing calendar and campaigns.
• Develop, implement and measure advertising spend.

Content, Communications & Events

• Support the team to produce creative content for all marketing collateral and assist in editorial section.
• Conceptualize, plan and organise key customer facing events.
• Assist with the setup, facilitation and execution of internal and external events.
• Liaise with vendors, exhibitors and stakeholders during events to ensure everything is in order.
• Help in sourcing branded merchandise that will be used in different marketing initiatives.

Experience and personal qualities

The following experience is preferred:

• Bachelor’s degree in marketing, business administration or related field.
• Minimum of 3 years’ experience in marketing.
• Good knowledge of marketing and CRM Software
• Good knowledge of Zamara retail solutions and products.
• Business Acumen
• Relationship building & networking skills.
• Excellent oral & written communication skills.

The following personal qualities are preferred:

• Assertive
• Creative
• Ability to manage expectations.
• Self-awareness
• Resilient
• Interpersonal relationship
• Problem Solving