This job description for the Commercial Manager – Eastern and Central Africa Network (ECAN) at Fairtrade Africa highlights a strong focus on both business strategy and market strategy. Here’s a breakdown of the key areas:
Business Strategy:
- Develop and implement sales enablement strategies to increase Fairtrade product sales across international and regional markets.
- Optimize sales channels for producer commodities under Fairtrade terms, aiming for higher volume and long-term producer impact.
- Provide support during resource mobilization efforts for project proposals.
- Develop business reports and analyses to track progress and optimize spending.
- Collaborate with program teams to understand producer needs and offer business capacity-building support.
Market Strategy:
- Identify and pursue new channels and opportunities to expand the partner base and market reach for Fairtrade products.
- Continuously map out market opportunities for Fairtrade products and keep producers informed of market trends.
- Build and maintain relationships with key partners and stakeholders to drive business development initiatives.
- Develop customer marketing plans aligned with the overall commercial strategy.
- Collaborate with the marketing department on consumer awareness campaigns and marketing materials.
- Facilitate trade fairs and buyer field visits to connect producers with potential buyers.
- Understand the Fairtrade standards and value proposition within the supply chain.
- Map the regional value chains and key players involved in Fairtrade products.
- Forecast product demand and ensure timely supply options for new market opportunities.
By focusing on these combined strategies, the Commercial Manager will play a crucial role in expanding Fairtrade product sales, increasing producer impact, and strengthening Fairtrade Africa’s position in the market.
