Main responsibilities:
Build and manage relationship with shops
- Store visits and facilitation of problem solving
- To cover outlets as per coverage plan developed by the Team
- To facilitate resolution of problems/issues that the retailer may have with respect to the business
- To provide any business advice where possible (e.g. layout, stock holding, aged stocks)
Increase and maintain of brand
- Identify and negotiate space for branding
- Develop and execute POSM distribution
- Maintain POSM report
Train retail staff and subordinate
- To train retail staff on key selling points as per guidelines
Maximize in-store presence
- Timely fulfillment of POS materials etc.
- Negotiate best rack positioning of products and identify opportunities to improve in- store presence and merchandising
Ensure compliance by retailers
- Ensure all support elements are implemented as per guidelines, including branded furniture, signage and permanent fixtures
- Ensure adherence to commercial contracts by retailer
Provide feedback to on distributor performance/issues
Collect and report market intelligence
- To continuously update retail database for existing and new outlets
- To provide timely and accurate market intelligence on sales, distribution coverage, pricing,
- merchandising and competitive activity as detailed in the Standard Operating Procedures’
- To provide relevant feedback on market activity e.g. pricing, new product launches
- Support Team in planning activities
Skills and Qualification Required
- Degree or Diploma in Business Sales or a related field.
- Minimum 3 years of experience in a similar role in same industry.
- Analytical Skills: Ability to analyse market trends, customer preferences, and sales data to make informed merchandising decisions.
- Communication Skills: Effective communication with vendors, colleagues, and other stakeholders to negotiate deals, convey product information, and coordinate activities.
- Creativity: Developing visually appealing displays and strategies to attract customers and enhance the overall shopping experience.
- Organizational Skills: Managing inventory, coordinating within, and ensuring products are displayed appropriately.
- Negotiation Skills: Engaging in negotiations with retailers to secure promotional opportunities.
- Understanding of Retail Industry: Knowledge of the retail industry, including consumer behaviour, market trends, and competitor analysis.
- Attention to Detail: Ensuring accurate product displays, pricing, and clear planogram management.
- Computer Skills: Proficiency in excel and PowerPoint presentation.
- Customer Service Orientation: Focus on meeting customer needs and providing a positive shopping experience.
- Time Management: Efficiently managing time to meet deadlines and coordinate various merchandising activities.
- Experience in Retail: Prior experience in a retail environment, especially in a merchandising or related role, is often beneficial.
Method of Application
If you are up to the challenge, possess the necessary qualifications and experience; please send your CV only quoting the job title on the email subject (Merchandiser Representative) to vacancies@corporatestaffing.co.ke on or before 15th March 2024.
