Your Role
- Reporting into the Channels and Categories Development (CCD) Manager, the Assistant Customer Marketing / Trade Marketing Manager will bring channel and customer insights in the business and translates the category plans into customer and channel plans for his field and account management colleagues. This role combines strategic planning and tactical execution.
The Purpose Of This Role Is
- Development & execution of Channel & Category building plans to deliver targets for the year.
- Lead and drive the Sales team/ Customer/ Channel agenda in the business, cross company processes such as S&OP, IBP (Integrated Business Planning) & NRM (Net Revenue Management).
Your Main Responsibilities
- Own, develop and deploy 4P strategy across all channels and customers for Brand/Category, aligned to total company and brand strategy, to drive execution excellence in stores.
- Initiate and lead the Sales and Marketing Activity Calendar in the areas of NPD, promotions and campaigns aligned with the 3>1 plan. Ensure that the annual Sales and Marketing Activity Calendar is translated into customer specific activities.
- Ensure that all planned NPD, campaigns, and customer activities are executed on time in full and within budget.
- Owns promotional planning process.
- Lead category management with key customers.
- Manages and ensures efficient use of Trade Marketing funds for Brand/Category.
- Monitor, analyze and evaluate market trends, shopper insights, and competitor activities. Drive Category and Brand strategy through insightful analyses, growth opportunities identification in customer reviews and business development.
- Lead promotional and NPD evaluation and provides recommendations to all relevant stakeholders.
- Drive and influence efficiency and maximization of spend, and ROI mindset
About You
- You’ll have to enjoy working in a fast-paced environment and it will take hard work and determination; we will give you the ownership you need to make an impact.
- You’ll have to deliver on the commitments you make. And we’ll give you the freedom and flexibility to do your job and build your own career.
- At Upfield we want you to bring your ideas, your motivation and desire to succeed! This part of the role is up to you to complete.
Skills And Experience Required
- At least 2 years’ working experience in trade or shopper marketing roles
- FMCG experience preferred but not essential
Key Interfaces
- Category Management
- Customer Development (Sales Management)
- Supply Chain
- Finance
- Leadership Team
Please apply on the official website using the link(s) below
Apply here
