Communication Officer at SORALO

KEY RESPONSIBILITIES
Content Creation and Management:

• Create captivating and informative content across various platforms including SORALO’s annual report, website, social media platforms, newsletters, and other communication avenues.
• Implement a content management strategy ensuring consistency, relevance, and alignment with organisational objectives.
• Collaborate with graphic designers, website developers, content creators, and multimedia specialists to produce compelling products for SORALO.

Development of a Comprehensive Communication Strategy:

• Spearhead the review and implementation of an ambitious, strategic communications strategy and plan for SORALO.
• Monitor conservation communications trends and integrate innovative communication ideas and strategies for enhanced outreach and impact.

Relationship Building and Media Leadership:

• Cultivate and nurture relationships with key communication stakeholders including media outlets, journalists, filmmakers, thought influencers and more.
• Lead media relations efforts, coordinating interviews, press releases, and media coverage to bolster SORALO’s visibility and reputation.

Copywriting and Editing Expertise:

• Write and edit content for a diverse array of materials such as reports, brochures, presentations, and press materials.
• Ensure consistency in messaging and brand tone across all communication collateral. Brand Management and Consistency:
• Working closely with the rest of the team, build a strong brand guide for SORALO. Contribute to managing SORALO’s brand identity, ensuring uniformity and coherence across all communication platforms.
• Implement strategies to maintain a strong, positive brand image aligned with organisational values and mission.

Support in Fundraising Initiatives and Reporting:

• Create persuasive and impactful content and campaigns to support fundraising endeavours, crafting compelling narratives that resonate with potential donors and supporters.
• Assist in grant writing as needed by aligning proposals with SORALO’s objectives and effectively communicating its impact.

Analytical Evaluation and Strategic Advisory:

• Employ analytical tools to assess communication effectiveness and generate quarterly reports.
• Provide strategic counsel to leadership, using communication insights to inform decision-making processes and drive organisational objectives.

QUALIFICATIONS

• Bachelor’s degree in communications, marketing, or a related field.
• At least 5 years’ experience in communications, public relations, or marketing, preferably in a conservation, environmental or non-profit organisation.
• An excellent writer and storyteller.
• Experience in creating and implementing communication strategies and plans.
• Ability to manage digital communication platforms, including social media, email marketing, and websites.
• Ability to work independently and as part of a team.
• Knowledge of and real interest and curiosity of conservation and environmental issues.
• Ability to think strategically and identify how communications can add value to an organisation at both a high level and on the ground.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.