About the job
Equiti is a pioneering fintech firm and world-class provider of multi-asset fintech products – from liquidity solutions to in-house tech hubs to online trading platforms. With over 400 global specialists in 9 languages, Equiti provides clients with access to individual, professional, and institutional brokerage services in Europe, the Middle East, and Africa.
At Equiti, we believe that financial opportunities can unlock potential for everyone, everywhere. We’re on a mission to deliver accessible online trading products around the world through education accessibility.
Think finance is stuffy? Think again.
We see Equiti as a new breed of broker, and we are on the lookout for talented individuals who can perform and excel in a dynamic and innovative working environment. Our Marketing department would like to welcome an experienced
Marketing Assistant in our office in Kenya.
As a Marketing Assistant you will be responsible for playing a pivotal role in strategically expanding the company’s social media presence and engagement. You will work closely with the Marketing Partner, Market Analyst and Senior Marketing Manager to create disruptive and on-brand content, fostering a positive online community, and coordinating media opportunities. The candidate will analyze data, track social media effectiveness, and collaborate on integrated marketing initiatives. The ideal candidate will contribute to the overall mission of FXPesa to shape the financial future of millions of East Africans.
Responsibilities
- Develop an effective strategy to enhance FXPesa’s social media following and engagement.
- Create disruptive, on-brand social content for platforms like Facebook, Twitter, YouTube, Instagram, TikTok, and more.
- Respond to comments appropriately to foster a positive community and enhance client experience.
- Assist in content production, including podcasts and TikTok videos.
- Dedicate time to educate the FXPesa team on social media capabilities continually.
- Collaborate with key stakeholders to integrate social executions into online and offline programs, from planning to execution.
- Regularly analyze data to provide insights, key takeaways, and optimizations, presenting monthly, quarterly, and yearly reports.
- Work cross-functionally to gather relevant information and insights for the marketing team.
- Track, measure, and report on the effectiveness of social media efforts.
- Coordinate media opportunities for analysts and spokespeople.
- Monitor and report on media coverage.
- Manage the distribution of commentary from market analysts on social media.
- Act as a resource for the Senior Marketing Manager as needed for marketing projects.
Skills & Competencies
- Demonstrated experience in integrated marketing, event management, marketing strategy, business planning, or related work.
- Socially fluent and digitally dialed in
- Demonstrable social analytics tools knowledge
- Excellent writing and verbal communication skills.
- Proactive and solutions-driven with a strong sense of responsibility.
- Excellent project management skills with strong organizational, time-management, and planning abilities.
- Ability to work independently and collaboratively, demonstrating confidence, judgment, and maturity to lead or follow appropriately.
- Bring creativity, positivity, and a sense of humor to work daily while strongly believing in the mission.
Experience Requirements
- Bachelor’s Degree in Marketing, Public Relations, Communications or Related Field
- Minimum 3 years experience with managing social media for corporate entities is preferred (agency experience a plus)
- Must have successfully managed and prioritized multiple projects with competing deadlines; must be able to allocate time and resources accordingly
- Experience in usage of Confluence, Jira, Hootsuite is a plus
Perks
Each of our offices has its special perks; be it ‘no ties’, free lunches, charity events, or a hybrid work policy – but whenever you walk into an Equiti office, you’re sure to see a friendly face. We encourage international collaborations and always keep our eyes open to how we can do more.
The benefits you can expect at your Equiti workplace include:
- Competitive salary package
- Performance-based bonus
- Medical insurance coverage for employees and family members
- Smart working options
- Employee wellness initiatives
- Personalized career development
- Company lunch in the office
- Regular company events
With energy, drive, and imagination, there’s no limit to where your career can go at Equiti. With a diverse workforce and geographical spread of offices, we strongly support career development initiatives as well as provide a range of opportunities for professional and life experiences.
Equiti is an equal opportunity employer.
“Equiti” refers to a group of companies consisting of seven regulated financial services companies licensed to operate in the respective jurisdictions of their incorporation, in addition to our tech and marketing hubs. Equiti has presence in Africa, Europe, and the Middle East.
Please apply on the official website using the link(s) below
Apply here
