About the job
Social Media & Customer Engagement Officer
A SaaS startup is looking for a Social Media and Customer Engagement Officer to manage their social media accounts including developing content and graphics as needed and be able to grow the pages, and also manage Ads to generate leads. The person needs to be highly enthusiastic and proactive.
Job Description
- Design and implement a digital marketing strategy
•      Drive conversion amongst audiences to support sales through digital campaigns
•      Manage digital platforms to grow audiences, optimize content and improve engagement on web and social pages (Twitter, Facebook, Linkedin, Instagram and any other)
•      Creating content and related graphics to publish on social and web platforms
•      Improve the usability, design, content and conversion of our website.
•      Utilize a range of techniques including paid search, Email marketing, Google analytics, SEO, SEM, PPC, social media and display advertising to increase reach and engagement.
•      Utilise tools to build our online communities and keep them engaged in our stories and activities.
•      Monitor and track the progress (traffic and reach) of digital platforms using digital tools and analysis. Guide on monitoring and evaluating the effectiveness of campaigns.
•      Collaborate closely across teams to support on content creation and distribution of news, research reports, impact, and information pieces.
•      Responsible for planning and budgeting of digital marketing budget.
•      Keeping up to date with emerging digital marketing trends to maximize effectiveness of strategies
•      Provide data analysis and metric reporting.
•      Collate all leads generated from social media channels and other sales channels for follow up
•      Manage the Company’s CRM
Requirements:
- Bachelor’s degree or Diploma level of education
- At least 1 year of working experience working as a social media content creator
- Proficient and conversant with Facebook, LinkedIn, Twitter and Instagram.
- Experience in graphic design (Canva, Figma, Adobe etc)
- The person will be needed to work in full time in Nairobi (there is no remote option for this role).
- · An ability to perform well in a fast-paced environment and a good team player
How to Apply
Please visit the form below to apply:
