RESPONSIBILITIES
- Research and develop skills in digital marketing & strategies optimization with a Cytonn centric approach.
- Develop digital marketing strategy, gather requirements, create requirements document and launch campaigns.
- Monitor & analyse data from online programs to optimize strategies through the customer lifecycle.
- Work across teams to create appealing and effective campaigns, communicating effective marketing concepts through articulate copy, design and metrics.
- Manage and execute various tests and campaigns via marketing tools across digital.
- Liaise with digital agencies and other related digital material vendors.
- Collaborate with internal teams to create content for digital platforms.
- Develop content strategies – video scrips, blog content, social media content and campaigns content & execute.
- Manage the firm’s social media platforms.
- Any other duties as may be assigned from time to time
REQUIREMENTS
- KCSE grade B+ and above
- Graduated or will graduate with at least a second class upper honours from university
- Knowledge of split testing methodologies in marketing with excellent reporting capabilities.
- Ability to research best practices, report on competitive activities, deliver strategic recommendations and implement appropriately.
- A highly self-driven individual with creative thinking skills and high energy.
- Sound familiarity with audio recording, videotaping, editing and digitizing raw footage.
- Proficiency with analogue & digital editing systems and general production.
- Outstanding capabilities on working on multiple assignments simultaneously.
- Demonstrate leadership qualities and be committed to succeeding in a team context.
- Demonstrate passion for social media usage, management and learning.
- Proven verbal, written and presentation communication skills.
- Basic knowledge of HTML and web editing is a plus.
- Any duty that might be signed from time to time
