About the job
One of our clients, a family-owned holding company operating as an investor, owner and manager of portfolios of financial assets in various sectors and geographical areas. They have an extensive holdings in a number of companies in a wide variety of sectors:
- Telecoms and new information technologies;
- Real estate ;
- Health services ;
- Banking;
- Digitization ;
- Mines ;
- Tourism ;
- Agriculture
Type of position
Help define the most appropriate communication tools and channels for the target audience, study product positioning and plan strategies.
Sales.
Ensure that the initiatives implemented are in line with established business objectives and review the return on investment of campaigns.
Missions
Market research and analysis manager :
- Collect
- Analysis
- Elaborates
data to enable the company to plan sales strategies and campaigns of successful marketing. They are also known as marketing analysts.
⇒ It examines and re-elaborates data and information of various types: sales data (consumer demographics, pricing policies, distribution channels,
sell in/sell out of points of sale, performance of promotional activities, market penetration). He prepares market surveys using polls, questionnaires, interviews and focus groups to assess consumer preferences, needs and buying habits, and solicits customer feedback.
⇒ He gathers statistical data and analyzes industry studies to identify market trends and potential new business targets. It monitors
competitor activity and tactics, to provide industry benchmarks.
The employee must :
- Gather statistical data on sales, sales campaigns, demand trends, consumer habits and market trends, competitors’ activities, etc.
- Prepare and conduct market research
- Analyze and re-elaborate statistical and economic data to obtain useful information for business activities.
Job challenges and foreseeable obstacles?
The market analyst prepares reports and presentations to illustrate the qualitative and quantitative results of analyses to marketing and sales managers, or directly to company management. He/she is responsible for providing data and information for effective corporate strategic planning: directing product and service development and design actions, defining appropriate sales strategies and communication projects, and organizing the sales network efficiently.
