Responsibilities:
- Developing monthly content plans for marketing campaigns whilst maintaining an adherence to brand guidelines.
- Rolling out digital marketing plans.
- Developing campaign concepts for positive brand awareness.
- Developing creative visual solutions following the process from concept through to production.
- Conducting research on market trends, brand audiences, competitors and end-to end consumer journey to drive engagements and conversions.
- Working alongside marketing to craft online and offline marketing (including emails, social media ads), video assets and photography assets for content marketing.
- Leading creative projects including but not limited to photo shoot/ video shoots for product ads, including on-shoot management.
- Analyzing digital data to draw key recommendations around website optimization.
- Conducting social media audits to ensure best practices are being used.
- Maintaining digital dashboard of several different accounts.
- Co-ordinating with sales team to create marketing campaigns.
- Stay updated on industry trends, best practices and emerging digital marketing technologies to ensure continuous innovation and optimization.
- Manage and maintain our online presence, ensuring consistency and accuracy across all digital channels including management of SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Preparing emails to send out to customers.
- Respond to all issues with prompt attention.
- Functional understanding of the product. Can communicate and present the value proposition of the product to the customers and colleagues.
- Performing administrative tasks to ensure the functionality of marketing activities.
- Conducting market research and analyzing marketing surveys.
- Employing online marketing analytics to gather information from web and social media pages.
- Updating databases, spreadsheets, and inventory lists.
- Preparing promotional presentations and organizing promotional events.
- Composing and posting online content for the company’s social media page and website.
- Writing marketing literature for company brochures and press releases.
- Building strong relationships with customers.
Requirements:
- An undergraduate degree.
- Have at least one-year experience in digital marketing.
- Strong organizational and time management skills ability to adhere to deadlines, multi-task and be able to prioritize.
- Entrepreneurial spirit with demonstrated creativity & innovation in business.
- Ability to learn quickly and manage workload in a demanding environment.
- Experience with Microsoft Office (Word, Excel, PowerPoint).
- Outstanding communication skills with a strong attention to detail.
