Role Brief
Our client, Kenafric Beverages & Bottling Limited, is looking to hire a Trade and Consumer Activations Coordinator. The incumbent’s role will involve executing trade and consumer activation initiatives to promote KBBL brand and products. The role holder will be responsible for coordinating various brand execution activities, organizing trade events, conducting consumer sampling programs, and ensuring seamless coordination with internal teams and external partners. The focus will be on driving brand awareness, increasing product visibility, and creating engaging experiences for both trade partners and consumers.
Duties and Responsibilities:
- Plan and execute trade activation programs to engage trade partners, distributors, retailers, and other key stakeholders.
- Coordinate trade events, including product launches, trade shows, conferences, and workshops
- Collaborate with sales teams to align trade activations with business objectives and sales strategies
- Monitor and evaluate the effectiveness of trade activations, gathering feedback and insights for continuous improvement
- Coordinate consumer activation initiatives to drive brand awareness and product trials
- Develop and implement consumer sampling programs, in-store demos, experiential events, and promotional campaigns
- Work closely with marketing and creative teams to develop engaging consumer activation materials, including POS displays, promotional collateral, and digital content
- Collaborate with external agencies or vendors to execute consumer activation campaigns effectively
- Monitor and analyse consumer activation results, measuring impact and ROI
- Ensure consistent brand execution across all touchpoints, including events, promotions, and activations
- Implement brand guidelines and standards in all marketing collateral, ensuring alignment with brand positioning
- Provide guidance and support to internal teams and external partners to ensure brand consistency and adherence to brand guidelines
- Act as the central point of contact for coordinating trade and consumer activation activities
- Collaborate with internal teams, including marketing, sales, operations, and creative, to ensure seamless execution of activations
- Liaise with external partners, agencies, suppliers, and vendors to coordinate logistics, timelines, and deliverables
- Maintain strong communication channels with all stakeholders, providing regular updates, progress reports, and feedback
- Develop and manage budgets for trade and consumer activations, including expenses related to event venues, promotional items, travel, and staff
- Coordinate the distribution and tracking of product samples for trade partners, retailers and consumers, ensuring accurate inventory and timely delivery
- Act as the central point of contact for coordinating trade and consumer activation activities
- Collaborate with internal teams, including marketing, sales, operations, and creative, to ensure seamless execution of activations
- Liaise with external partners, agencies, suppliers, and vendors to coordinate logistics, timelines, and deliverables
- Maintain strong communication channels with all stakeholders, providing regular updates, progress reports, and feedback
- Develop and manage budgets for trade and consumer activations, including expenses related to event venues, promotional items, travel, and staff
- Monitor and analyse market trends, competitor activities, and consumer insights to identify opportunities for trade and consumer activations
- Track and report on the performance and effectiveness of activations, providing actionable recommendations for improvement
- Prepare post-activation reports, summarising key findings, success metrics, and lessons learned
Key Skills and Competencies:
- Bachelor’s degree in marketing, business, or a related field. Additional certifications in marketing or project management are a plus
- Three years of proven experience in coordinating trade and consumer activations, brand execution, and event management
- Strong coordination and project management skills, with the ability to handle multiple initiatives simultaneously
- Excellent interpersonal and communication skills to effectively collaborate with internal teams, external partners, and stakeholders
- Solid understanding of marketing principles, brand management, and consumer behaviour
- Creative mindset with the ability to develop engaging activation concepts and experiences
- Analytical skills to evaluate data, measure results, and make data-driven decisions
- Proficiency in Microsoft Office and project management software
- Flexibility to work during evenings, weekends, or travel as required for event or activation coordination
