ROLE OBJECTIVE:
The General Trade Account Developer role is responsible for account development and merchandising activities in General Trade outlets within the assigned regions. The primary objective is to drive sales growth, enhance customer relationships, and optimize merchandising opportunities.
KEY RESPONSIBILITIES
> Account Development: Identify and target General Trade outlets for business development opportunities.
> Sales Growth: Implement sales plans and strategies to achieve volume and revenue targets
> Relationship Management: Build and maintain strong relationships with General Trade outlets, distributors, and other stakeholders.
> Market Analysis and Insights: Monitor market trends, competitor activities, and consumer preferences within the General Trade sector.
> Training and Education: Conduct product training sessions and workshops for General Trade outlet staff to enhance product knowledge and selling techniques.
> Sales Reporting and Analysis: Prepare regular sales reports, including sales performance, market share analysis, and customer feedback.
> Collaboration and Coordination: Collaborate with cross-functional teams, including Marketing, Supply Chain, and Finance, to align sales strategies, promotional activities, and inventory management.
QUALIFICATIONS AND REQUIREMENTS:
> Bachelor’s degree in Business Administration, Sales, Marketing, or a related field.
> Proven experience in account development and merchandising in the FMCG industry, preferably in General Trade.
> Strong sales and negotiation skills with a track record of achieving sales targets.
> Analytical mindset with the ability to interpret sales data and market trends.
> Results-oriented and customer-focused approach.
> Familiarity with the Nairobi, Western, North Rift, and South Rift Regions market is preferred.
> Proficiency in using CRM software, MS Office, and sales analysis tools.
> Valid driver’s license
How to apply:
Interested Candidates should send their applications to [email protected]
The closing date for receiving the applications will be 20TH July 2023
Gold Crown Beverages (Kenya) Ltd is an equal opportunity Employer. We thank all applicants for their interest, however, only those candidates who are shortlisted will be contacted.
