The Equality Now Global Content and Digital Production Manager is a production conduit for key content projects relating to program, development and operational departments and the coordination of our editorial calendar, working with the rest of the communications team to ensure our output is planned, best in class, complementary and optimized. Equality Now is a busy, global organization and so this role requires a highly organized, ambitious, pragmatic and astute individual, who can work with multiple stakeholders on multiple projects at one time. There will also be the opportunity to contribute to the delivery of a new digital strategy for the organization.
The role is an interim position to cover the six month absence of the Global Head of Digital and Production and has line management of two content production roles.
RESPONSIBILITIES
Digital Strategy: 15%
- Contribute to the development of a Digital Strategy – which will be led by the current postholder compelling and collaborative strategy for how we will use digital to increase our impact for women and girls across the world, including recruitment and stewardship of professionals, advocacy goals and sharing our expertise and resources. This includes using the website, email, SMS and social channels (particularly Facebook, Instagram and Linkedin). As part of this strategy ensure a clear supporter journey is in place across all digital channels and audiences are engaged with online.
- Have overall responsibility for all our digital platforms, including website CMS, CRM, other email and SMS platforms, digital advocacy tools, and other digital APIs, URLs and subscriptions.
- Working with the wider team to advise and implement where necessary on digital marketing and communications, with a view to grow and diversify our supporter base.
- Be proactive in ensuring Equality Now is embracing innovations in digital advocacy and supporter acquisition
- Track and report on the digital budget and develop annual plans, ensuring effective control of expenditure and delivering services and projects to agreed budgets and timescales.
- Manage suppliers and volunteers associated with digital.
Website: 15%
- Oversee the maintenance and continuous improvement of the website, ensuring it:
- Takes a user-centered approach that makes it easy for people to make donations, take action on our campaigns, and find out about what we do.
- Extends its reach through continuously optimizing website content and identifying website content needs.
- Optimizes the use of our digital advocacy tools;
- Increase SEO optimization on the website and ensure we are optimizing any Google AdWords Grant.
Brand: 15%
- Working with the Communications Director and to build and maintain brand guidelines, key messaging and brand template assets and ensure they are embedded across the organization and within all digital communications.
- Ensure all digital communication output is brand compliant, inclusive through language, imagery etc. and is accessible to varied audiences, including ensuring accessibility, the use of plain English and other languages where appropriate.
Production Coordination + Editorial Calendar across channels: 30%
- Overseeing and responsibly expanding Equality Now’s social media activity across Facebook, Instagram and LinkedIn via our Editorial Calendar. Working with comms staff and suppliers to ensure content is balanced, complementary, purposeful and quality.
- Act as a internal production hub for big content pieces such as reports and major publications
- Ensure the Development team are aware of upcoming opportunities for supporter/donor engagement
- Coordinate the translation of key products and key pieces of information on our website.
- Provide tools, templates and processes for the Communications and wider EN team to use to commission and process content with a focus on weekly, monthly and quarterly planning.
- Contributing to and overseeing the creation of engaging social media content, including video and graphics;
- Contributing to increased engagement on social media (particularly in relation to driving traffic to the Equality Now website);
- Overseeing paid social media, e.g. Equality Now’s Facebook promotions and other advertising streams, to maximize their effectiveness.
- Work with the Global Head of Media on ensuring Twitter is optimized as a channel to meet departmental objectives.
Data: 25%
- Work closely with the Development team to manage Raisers Edge and Mailchimp and compliance: Ensuring that the data is usable, segmented, analyzed and maintained in accordance with compliance needs, to ensure optimum retention and action by existing supporters. This will be done in conjunction with the Supporter Acquisition and Individual Giving Team.
- Analyzing performance of activity across website, email, SMS, Facebook, Instagram and LinkedIn in order to:
- ensure we maximize these channels against goals
- inform and improve our communications plans, including growing our audience base
- advise the wider team on best practice
- Contribute to monthly, quarterly and annual reporting alongside the Supporter Acquisition and Advocacy team.
PROFILE
- Proven experience of digital strategy creation and implementation
- Experience of managing and manipulating data and databases
- Experience of using Content Management Systems and social channels
- Experience of writing copy for digital channels.
- Experience of using Google Analytics and other monitoring tools
- Good knowledge of individual giving fundraising and relevant codes of practice, including data
- Understanding of advocacy campaigning theory and tactics.
- Strong organisational and planning skills.
- Excellent interpersonal and social skills.
- Flexible approach to hours of work.
- Team player.
- Commitment to quality and best practice.
- Positive, self-motivated and committed to achieving
APPLY ON THE OFFICIAL WEBSITE USING THE LINK BELOW:
