About the role
- We are looking for a Social Media Community Manager to grow and manage a global community of online supporters and to develop and deliver social media strategy to promote Sightsavers’ work. This is an exciting opportunity for a social media professional who has experience of using paid and organic social media to grow audiences and deliver engaging social media campaigns for a professional brand or organisation. You’ll be passionate about using social media to make the world a more inclusive place and may be looking for the opportunity to develop your creative and strategic social media skills.
Key duties of the Social Media Community Manager role will include:
Community Management
- Developing and leading on the delivery of Sightsavers’ Global Social Media Approach on assigned channels
- Protecting and enhancing Sightsavers’ reputation globally, responding quickly and effectively to potential reputational risks
- Ensuring channel output is on-brand with a strong emphasis on accessibility and inclusion.
Content production and social media strategy
- Managing the production of social media posts
- Use audience insights to offer evidence-based solutions to communications problems and proactively contributing to communications campaign planning
- Developing, implementing and evaluating social media strategy to communicate one of Sightsavers’ thematic areas of work (eye health, neglected tropical diseases and disability inclusion)
- Identifying opportunities to engage new supporters online
Social Media Community Manager Jobholder Requirements
Essential:
- Proven track record of creative development and delivery of social media project or campaign management experience within a professional organisation
- Excellent storytelling ability
- Project management and content production skills, including photo and video editing tools (such as Adobe Photoshop/Premiere Pro or similar)
- Experience in using international social media to grow, steward and convert an engaged supporter or customer base
- Knowledge of national and international social media
- Experience working with stakeholders to deliver strategic, audience-led social media communications
- Ability to use learnings from social media monitoring and analysis to continually optimise social media content
- Ability to work independently in a fast-paced environment.
Desirable:
- Fundamentals of fundraising and campaigning within the INGO/wider charity sector
- Experience setting an agile social media strategy
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