Background and Justification
The Joint United Nations Regional Programme to strengthen integrated Sexual and Reproductive Health and Rights (SRHR), HIV and Sexual and Gender-Based Violence (SGBV) services in East and Southern Africa is a multi-year programme supported by the Regional SRHR Team of Sweden. The programme brings together the combined expertise of UNAIDS, UNFPA, UNICEF and WHO at regional and country levels. The goal of the programme is to improve SRHR of all people in east and southern Africa (ESA), particularly adolescent girls, young people and key populations. The programme works through, and supports the efforts of, the African Union, Regional Economic Communities (RECs), governments of the participating countries and Civil Society Organizations (CSOs) in ESA.
The Regional Communications Working Group is mandated to oversee the implementation of the Communication Strategy for 2gether 4 SRHR programme and make decisions that are in accordance with the objectives, approach, and scope of the approved communications strategy.
UNICEF chairs the Regional Communications Working Group and leads on efforts to:
• Successfully build a public profile and visibility of the programme to expand awareness and implementation of, and demand for, integrated services,
• Support high-level advocacy around SRHR, HIV and SGBV,
• Amplify lessons on integration of SRHR, HIV and SGBV, and
• Guide strategic communication
In order to deliver significant Communication oversight on SRHR, it is vital that we secure dedicated support given the low capacity within the Communication Section. Under the overall guidance and direction of the Regional Chief of Communication, the consultant will ensure technical support, guidance and coordination for the 2gether 4 SRHR programme as well as other communication and visibility priorities as time allows.
Scope of Work
Under the supervision of the Regional Chief of Communication, UNICEF ESARO, the consultant will deliver high-quality communication tools, strategies and materials for the 2gether 4 SRHR programme. They will forge strong relationships with UN and civil society partners that strengthen UNICEF positioning on the programme, as well as regularly liaise with colleagues in relevant Country Offices and Headquarters on storytelling. They will also support the development, implementation, monitoring and evaluation of a communications, visibility and branding strategy to highlight the work of the Joint regional UN 2gether 4 SRHR programme.
The consultant may also be called on to provide communications support for key visibility projects and other regional priorities.
The consultant will be required to work with a variety of parties involved in the assignment and will need to develop positive working relationships with partners, stakeholders, and UNICEF staff.
The consultant will:
- Lead the Regional Communications Working Group of the 2gether 4 SRHR Programme and to ensure a coordinated approach to increasing the visibility of the Joint Programme;
- In collaboration with partners, develop, implement, monitor and report on an integrated communications, visibility and branding strategy and its implementation annual plans that incorporate the use of traditional, social and digital media to amplify the visibility of the 2gether 4 SRHR programme in partnership with the RCWG;
- Identify opportunities to amplify the key accomplishments of the joint programme and develop talking points, briefing notes, and press releases for senior policy and decision makers;
- Support efforts to engage media networks to build their capacity on key issues relating to SRHR and HIV in region, promote regular and appropriate reporting on SRHR and HIV related issues;
- Organise special events and wider communication activities that are designed to amplify the visibility of the joint programme or other regional visibility priorities as required;
- Provide regular inputs into the M&E reports of the joint programme on the communications and visibility activities undertaken.
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