Primary Responsibility:
The Hospitality Sales & Marketing Executive will be primarily responsible for executing the sales & marketing strategy of the hospitality units with the ultimate objective of maximizing revenues across all revenue generating outlets to include room nights, conferences and events, and food and beverage.
Responsibilities:
- Social Media Management: Manage all assigned social media profiles and work on strategies to grow engagements and followers.
- Content Creation: Ability to create content and work with content creation agencies to showcase our entities.
- Developing monthly content plans for marketing campaigns whilst maintaining an adherence to brand guidelines.
- Influencer Marketing: Reach out to influencers and strategize on how they can help you sell the products more.
- Website Management: Review the website weekly and make changes as and when required.
- Have an understanding of SEO.
- Must be able to create packages and offers to attract the retail market
- Must have an understanding of Online Travel Agencies (OTA’s) in order to manage all assigned OTA’s.
- Grow our partnerships with travel agents.
- Conduct research on market trends, brand audiences, competitors and end-to end consumer journey to drive engagements and conversions.
- Email Marketing: Managing the current database and coming up with creative ways on how to build our client database. (Knowledge of Mailchimp will be a Plus).
- Rolling out marketing plans and product campaigns.
- Leading creative projects including but not limited to photo shoot/ video shoots for product ads.
- Conducting social media audits to ensure best practices are being used.
- Respond to all issues with prompt attention.
- Functional understanding of the product. Can communicate and present the value proposition of the product to the customers and colleagues.
- Performing administrative tasks to ensure the functionality of marketing activities
- Preparing promotional presentations and organizing promotional events.
- Building strong relationships with customers.
- Devise and implement the overall sales and marketing plan for the facilities and actively monitor its progress in terms of achieving KPI’s, budgets and revenues.
- Build-on and develop relationships with our current clients.
- Analyse current markets and identify new markets and potential clients.
- Organise and conduct site inspections and familiarization trips in conjunction with the Hotel team.
- Develop and agree departmental sales plans and communicate them clearly to all parties.
- Ensure in house promotional material is current, effective and supports any new sales and marketing promotions
- Where necessary devise adverts for the promotion of the Food & Beverage departments in the local market.
- Ensure that all client correspondence is tracked and recorded, including quotations and contracts.
- Submit weekly Sales & Marketing activity reports to the C.E.O and General Managers
Requirements:
- An undergraduate degree or diploma in any field
- 4 years’ experience in sales & marketing, hospitality industry
- Strong organizational and time management skills ability to adhere to deadlines, multi-task and be able to prioritize
- Entrepreneurial spirit with demonstrated creativity & innovation in business
- Experience with Microsoft Office (Word, Excel, PowerPoint)
- Outstanding communication skills with a strong attention to detail
