Marketing responsibilities
- Develop, implement, manage and execute a DIL marketing, sales and communications strategy, in alignment with business goals.
- Bring and ensure continuity across our sales and marketing efforts
- Support specific marketing/sales/communications projects (websites, advertising, content curation, reporting, marketing proposals, etc.)
- Engage in and lead key marketing opportunities
- Build brand awareness through various media outlets and work within the multimedia outlets to promote our products
- Negotiate advertising contracts
- Decide which media format (print, television, radio, web, billboard) best suits the marketing assignment
- Design and oversee ad layouts
- Facilitate Rebranding DIL for our competitive landscape
- Research and development of product; Collect and analyze market research data
- Identify potential markets and test them extensively
- Establish beneficial pricing and product distribution strategies
- Plan sales and advertising campaigns
- Present projects to clients and work with them to strategize and improve the material according to their needs
- Keep track of and balance budgets in line with the marketing plan
- Sales responsibilities
- Present, promote and sell products/services to existing and prospective customers
- Perform cost-benefit and needs analysis of existing/potential customers to meet their needs
- Establish, develop and maintain positive business and customer relationships
- Expedite the resolution of customer problems and complaints to maximize satisfaction
- Achieve agreed upon sales targets and outcomes within schedule
- Coordinate sales effort with team members and other departments
- Analyze the territory/market’s potential, track sales and status reports
- Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
Core Competencies and Attributes
- Strong work ethic and conducting of business with the highest ethical standards. Holding themselves accountable for delivering results in a difficult environment.
- Proven ability to maintain strong relationships with key stakeholders.
- Exceptional and proven leadership and people management skills
- Strong familiarity with data collection and interpretation
- Excellent networking, negotiating and communication skills.
- Ability to create and deliver catchy presentations tailored to the Board, CEO, and, or customers’ needs.
- Proven experience of working within a sales and marketing team preferably in a tech-based environment
- Good time management and organization skills.
- Positive, energetic self-starter with a high level of personal drive and resilience.
- Unquestionable integrity.
- Passionate about technology and eager to get in the field to directly connect with clients.
- Results driven individual with a strategic approach to achieving their objectives
Academic Qualifications
- Minimum education qualification of a Diploma in Marketing and Sales/ Business or a related field.
- Proficiency in MS Office applications, CRM tools and any other pertinent technologies.
- Professional marketing and sales training will be an added advantage
Work Experience
- At least 3 years of work experience in marketing and sales/ business development/ tele sales / telemarketing or customer facing role.
- Prior experience in developing sales and marketing strategies
- Experience developing new locations and markets
- Tech savvy with strong working knowledge of computer systems and databases.
