About the Role
The Performance Marketing Executive will develop and implement media buying campaigns through media planning, scheduling and optimization and reporting for our portfolio of clients and Nendo. The roles focus is to grow our online presence and improve the digital sales, marketing and communications efforts of our clients.
You will be working closely with a team of Client Success Managers, Social Media Marketer, Strategist and Art Directors to accomplish this purpose. You are great at using different media buying platforms and understand how to create engaging brand campaigns to achieve different outcomes.
You will be responsible for;
- Execution – Design, development and deployment of digital media campaigns, including budget planning and implementation schedules.
- Benchmarking – Define and set the most relevant and important KPIs per-client (based on brief, industry and client’s overall objectives).
- Optimization – Set up and optimize client social media pages within each platform to increase the visibility of company’s social content, generate leads and any other goal the campaign would require.
- Brainstorms – Collaborate with designers by providing concept (idea) and copy (wording) to guide the creative process.
- Review creative work output to meet internal and client expectations and standards and most importantly the brief.
- Documentation – Create comprehensive reports to demonstrate plans, execution, learning and recommendations to client to aid improvement of future marketing strategies and campaigns.
- Desktop Research – Research and monitor activity of client competitors in their different industries
- Stakeholder Management – Briefing and monitoring digital influencer efforts in support of meeting campaign goals. Build relationships within this spaces and key vendors (e.g. Turnleft, One Pulse, Viusasa etc)
Your Qualifications;
- 2 + years of experience in digital media buying in a busy digital marketing agency handling a portfolio of clients.
- Excellent analytical skills and can leverage data, metrics, analytics and consumer behavior trends to drive actionable insights & recommendations.
- Goal-oriented and proactive in their approach to work.
- excellent communication skills.
- Detail oriented in their approach to work output, able to spot errors in their own work and adjust them quickly.
- Experience running, monitoring and optimizing performance marketing digital campaigns on Google Analytics among other platforms.
- A solid understanding of SEO and how it work.
- Open minded and curious.
- Adaptable, you are able to adjust to the ever changing nature of digital.
APPLY ON THE OFFICIAL WEBSITE USING THE LINK BELOW:
