Job Purpose:
To support the Corporate Communications and Marketing function at KEPRO by ensuring effective communication with internal and external stakeholders.
Key Duties and Responsibilities:
Your specific duties will include and not limited to the following:
Corporate Communications
- Collaborate with stakeholders to develop and implement an effective communications strategy and PR plans and campaigns based on our target audience.
- Oversee strategic and targeted communication to members and ensure regularly updated social media touchpoints, including news highlights, emails, etc.
- Seek opportunities to enhance the reputation of the brand and coordinate publicity events as required.
- Implementing corporate sustainability initiatives and strategies.
- Support crisis management as it arises and escalates to the CAO, Communications Committee Chair and/or Board Chair.
- Write, edit, design, and distribute content, including publications, press releases, website content, annual reports, speeches, and other marketing material that communicate the organization’s activities, products and/or services.
- Promote communications and marketing materials through appropriate social media channels.
- Track analytics and create reports detailing successes and failures of communications plans and campaigns.
- Leverage existing and build new relationships to identify marketing opportunities to amplify the brand
Website Management
- Plan, create, implement, manage, monitor and update the KEPRO website.
- Keep up-to-date with industry best practices and create strategies to improve website traffic metrics.
- Collaborate with all stakeholders to ensure that website content aligns with brand strategy and meets the organization’s standards.
- Improve the user experience of the website regularly and ensure website quality and efficiency by conducting regular test plans.
Corporate Communications Budget
- Develop and manage short-, medium- and long-term plans and budgets with guidance from the Communications Committee.
- Be informed of developments in the fields of marketing, communications and public relations, and use this information to help KEPRO operate with relevance, initiative and innovation.
- Any other responsibilities that may be assigned by your supervisor.
Person Specifications:
- Bachelor’s degree in communications, marketing, journalism, or a related field
- Minimum of 4 years’ relevant experience in a communications role
- Understanding of communications, public relations and marketing best practices
- Excellent verbal, written, and interpersonal skills
- Proficient in Microsoft Office, content management systems, and social media platforms
- Strong communicator who works well independently and with a team
- gMust possess exceptional writing skills and be able to compose engaging and accurate content
- Superior time management skills and the ability to juggle multiple projects simultaneously
- Good time management and organizational skills
- Ability to think strategically and identify ways to improve communication efforts
- Knowledge of design and publishing software (InDesign/Photoshop) is an added advantage
- Skills in multimedia, working with graphics, audio and video is an added advantage
APPLY USING THE LINK BELOW:
Corporate Communications Officer at Kenya Association of Manufacturers
