Key Responsibilities:
- Plan and execute impactful email marketing campaigns, using segmentation, personalization, and testing for optimal results
- Develop a comprehensive digital marketing strategy that aligns with company’s overall marketing objectives and goals
- Manage and optimize our website and digital platforms for an optimal user experience, search engine ranking, and conversion
- Create and schedule engaging content for our social media presence to appeal to our target audience
- Conduct targeted online advertising, including search engine marketing (SEM) and display advertising, to drive traffic to our website and social media channels
- Collaborate with internal teams to create and execute digital campaigns effectively
- Analyze campaign performance using analytics and data to make informed decisions and adjust strategies as needed
- Stay informed on industry trends and technologies, and recommend new tactics to enhance our marketing efforts
- Manage all database segmentation to accurately target audiences
- Represent the company in a manner that strengthens our brand and improves our online presence
Qualifications:
- Bachelor’s degree in marketing, advertising and or related field
- 3 + Years of experience in digital marketing, with a focus on hospitality
- Proven track record of managing and executing successful digital campaigns
- Strong understanding of digital marketing tools and technologies
- Knowledge of e-commerce, SEO/SEM and social media advertising
Skillsets
- Digital Marketing strategy
- Campaign management
- Web Management
- E-Commerce
- SEO/SEM
- Social Media Advertising
- Email Marketing
- Analytics and Data Analysis
How to apply:
If you are up to the challenge, possess the necessary qualifications and experience, kindly send your detailed CV quoting the job title on the email subject “Digital Marketer” to: [email protected] by or before 27th February 2023.