Responsibilities:
- Conduct market research to find answers about consumer requirements, habits, and trends
- Brainstorm and develop ideas for creative marketing campaigns and create HTML Newsletters.
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
- Liaise with external vendors to execute promotional events and campaigns
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
- Organize offline events, communicate with exhibitors as well as manage the exhibition.
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
- Undertake individual tasks of a marketing plan as assigned
Qualifications.
- Bachelor’s degree (or equivalent) in marketing, communications, or related field
- Profound experience in IT industry
- Exceptional communication and writing skills
- Proficiency with HTML and Adobe Acrobat
- Good sense in design.
- Proven experience as a marketing specialist with product launches or integrated marketing campaigns
- Experience in planning and leading initiatives
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
- Demonstrable experience in marketing data analytics and tools
- Solid computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM), and applications (Web analytics, Google AdWords etc.)
- Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired.
- Well-organized and detail-oriented.
- Commercial awareness partnered with a creative mind.
How to apply:
If you are up to the challenge and possess the necessary qualification and experience; please send your CV only quoting the job title on the email subject (Marketing Specialist – IT) to [email protected]
