- Job Summary
- The ideal paid media candidate will have at least one year of hands-on, platform experience in Pay Per Click Advertising (PPC) and/or Social Media Marketing (SMM) for a client with a monthly budget of over $5k. They will also exhibit strong written and verbal communication skills along with a proactive campaign management style. Experience with Amazon Advertising is a plus.
- Job Responsibilities
- Design, execute and maintain paid search and social media campaigns.
- Continually optimize paid search, shopping & paid social campaigns, including keyword strategy, ad copy, bidding, conversion rate optimization, audience building, budgets, dayparting, etc.
- Write compelling ad copy with a focus on driving conversions.
- Actively strategize, and execute A/B split testing for ad copy, landing pages, etc., to ensure optimal campaign performance
- .Analyze campaign data to compile monthly reports for our strategists and account directors with actionable insights.
- Manage the implementation of tracking pixels, tags, firing rules, and URLsUnderstand the market and industry trends to inform client strategies and optimizations
- .Optimize client bids, audiences, keywords, location bids, etc. to ensure KPIs are performing above benchmarks.
- Recommend ad copy/creative asset updates when appropriate.Analyze and report on campaign performance and provide recommendations for continuing optimization
Requirements and Qualification- At least 1 year of experience directly managing campaigns on pay-per-click ad platforms
- Pay-per-click advertising set-up, optimization, and reporting best practices
- Ad copy and creative best practices
- Google Ads Certified
- Bing Ads Certified
- Google Analytics Certified
- Google Shopping skills
- Pinterest Ads & Shopping
- LinkedIn Campaign Management skills
- Meta Business Manager
- Twitter Ads skills
- Nice-to-Have
- Project management experience using Jira
- Adobe search experience
- Experience writing pay-per-click ad copy
- Conversion rate optimization best practices
- Job SummaryThe ideal paid media candidate will have at least one year of hands-on, in platform experience in Pay Per Click Advertising (PPC) and/or Social Media Marketing (SMM) for a client with a monthly budget of over $5k. They will also exhibit strong written and verbal communication skills along with a proactive campaign management style. Experience with Amazon Advertising is a plus.Job Responsibilities
- Design, execute and maintain paid search and social media campaigns.
- Continually optimize paid search, shopping & paid social campaigns, including keyword strategy, ad copy, bidding, conversion rate optimization, audience building, budgets, dayparting, etc.
- Write compelling ad copy with a focus on driving conversions.
- Actively strategize, and execute A/B split testing for ad copy, landing pages, etc., to ensure optimal campaign performance.
- Analyze campaign data to compile monthly reports for our strategists and account directors with actionable insights.
- Manage the implementation of tracking pixels, tags, firing rules, and URLs
- Understand the market and industry trends to inform client strategies and optimizations.
- Optimize client bids, audiences, keywords, location bids, etc. to ensure KPIs are performing above benchmarks.
- Recommend ad copy/creative asset updates when appropriate.
- Analyze and report on campaign performance and provide recommendations for continuing optimization
Requirements and Qualification- At least 1 year of experience directly managing campaigns on pay-per-click ad platforms
- Pay-per-click advertising set-up, optimization, and reporting best practices
- Ad copy and creative best practices
- Google Ads Certified
- Bing Ads Certified
- Google Analytics Certified
- Google Shopping skills
- Pinterest Ads & Shopping
- LinkedIn Campaign Management skills
- Meta Business Manager
- Twitter Ads skills
- Nice-to-Have
- Project management experience using Jira
- Adobe search experience
- Experience writing pay-per-click ad copy
- Conversion rate optimization best practices
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