Social Media Assistant Intern At ICEA Lion Group

The Social Media Assistant will work with the wider Marketing & Communications team, to implement strategies aimed at maximizing brand awareness, advancing the desired brand voice and image of the ICEA LION Brand, to our desired audiences in the digital/online/social media space.The key role of the Social Media Assistant is to support brand-related activities of ICEA LION Group’s digital/online/social media properties and audiences.

Key Responsibilities:

Develop and implement a content calendar for the content to be posted on designated social media channels
Source for relevant and impactful content for ICEA LION’s digital channels to keep our communities of fans and followers engaged and excited about our brand
Maintain the records, logs, reports and analyses for our digital/online/social media platforms and audiences
Champions the desired brand image and voice on ICEA LION’s digital/online/social media platforms and audiences
Provide key audience/platform insights, trends and best practice (including competitor analysis) that inform and deliver on strategy as well as provide innovation ideas/insights to enhance our products and services
Co-ordinate weekly and monthly reports to track progress and report on performance using metrics/tools such as Hootsuite
Champion customer and user experience on ICEA LION’s digital channels
Execute ongoing and approved digital/online/social campaigns according to brand guidelines
Support the digital/online/social media requirements of corporate/staff initiatives so as to deliver on corporate objectives
Support sales/business development by monitoring and providing insights on lead generation from our digital platforms and audiences
Deliver on the Service Level Agreements (SLAs) with the ICEA LION Multi-Channel Contact Centre and other project teams
Partner with other departments to ensure proper digital/online/social media messaging and relevance
Support the ICEA LION Intranet Community initiatives and engagement
Continually develop competencies in line with personal and professional goals in order to deliver on functional objectives

Skills & knowledge

Knowledge of digital/online/social media platforms, audience management and analytics
Copy writing skills
Strong written communication skills are necessary with an emphasis on grammar/ spelling excellence
Must demonstrate the ability to write professionally for varied audiences
Good interpersonal skills
Good organization and planning skills with the ability to prioritize and multi-task
Ability to effectively co-ordinate the efforts of stakeholders such as colleagues and suppliers
Strong team member and ability to promote a positive atmosphere throughout the organization.
Must be a self-starter and take initiative
High level of energy with the ability to work under pressure in fast paced environment
Capable of working with minimum supervision, able to manage time and meet tight deadlines