The Social Media Assistant will work with the wider Marketing & Communications team, to implement strategies aimed at maximizing brand awareness, advancing the desired brand voice and image of the ICEA LION Brand, to our desired audiences in the digital/online/social media space.The key role of the Social Media Assistant is to support brand-related activities of ICEA LION Group’s digital/online/social media properties and audiences.
Key Responsibilities:
- Develop and implement a content calendar for the content to be posted on designated social media channels
- Source for relevant and impactful content for ICEA LION’s digital channels to keep our communities of fans and followers engaged and excited about our brand
- Maintain the records, logs, reports and analyses for our digital/online/social media platforms and audiences
- Champions the desired brand image and voice on ICEA LION’s digital/online/social media platforms and audiences
- Provide key audience/platform insights, trends and best practice (including competitor analysis) that inform and deliver on strategy as well as provide innovation ideas/insights to enhance our products and services
- Co-ordinate weekly and monthly reports to track progress and report on performance using metrics/tools such as Hootsuite
- Champion customer and user experience on ICEA LION’s digital channels
- Execute ongoing and approved digital/online/social campaigns according to brand guidelines
- Support the digital/online/social media requirements of corporate/staff initiatives so as to deliver on corporate objectives
- Support sales/business development by monitoring and providing insights on lead generation from our digital platforms and audiences
- Deliver on the Service Level Agreements (SLAs) with the ICEA LION Multi-Channel Contact Centre and other project teams
- Partner with other departments to ensure proper digital/online/social media messaging and relevance
- Support the ICEA LION Intranet Community initiatives and engagement
- Continually develop competencies in line with personal and professional goals in order to deliver on functional objectives
Skills & knowledge
- Knowledge of digital/online/social media platforms, audience management and analytics
- Copy writing skills
- Strong written communication skills are necessary with an emphasis on grammar/ spelling excellence
- Must demonstrate the ability to write professionally for varied audiences
- Good interpersonal skills
- Good organization and planning skills with the ability to prioritize and multi-task
- Ability to effectively co-ordinate the efforts of stakeholders such as colleagues and suppliers
- Strong team member and ability to promote a positive atmosphere throughout the organization.
- Must be a self-starter and take initiative
- High level of energy with the ability to work under pressure in fast paced environment
- Capable of working with minimum supervision, able to manage time and meet tight deadlines
Education & Experience
- Diploma/ Bachelors’ Degree in Marketing, Communications or any other relevant field
- 1 years’ experience in social media/ community management
APPLY USING THE LINK BELOW:
ICEA Lion Group on icealion.co.ke
