Industry: Manufacturing
Role: Marketing
Salary Range: 135000
Closing: 05/02/2023
LOCATION: Nairobi
Our client in the Paints Manufacturing Industry is looking to fill the position of Marketing Executive.
JOB PURPOSE
Support effective implementation of marketing strategies through analyzing market insights and plans, interacting with internal and external stakeholders, coordinating and executing promotional activities and product positioning in line with the region and/or segment direction in order to support sales growth targets and enhance brand awareness.
DUTIES AND RESPONSIBILITIES
- Establish and maintain the client’s Shop Concept standard by monitoring the implementation of new shops and evaluating existing shops according to the regional guidelines in order to sustain the brand image in the market and provide customers with an exceptional experience.
- Develop and maintain promotional activities by monitoring regional programs (Master Painter, Loyalty Program) and planning for exhibitions, events and seminars for end users, interior designers and fresh graduates to increase sales, organization’s brand awareness and footfall on our shop network.
- Coordinate with the regional retail development team in developing and implementing regional promotional programs and projects in the local market.
- Conduct regular market visits and lead market evaluation on successful implementation of Retail Programs in the local market.
- Support the development and implementation of marketing plans.
- Manage and execute communication on relevant digital and social media, including company websites and intranet sites.
- Secure local implementation of concepts, product or brand strategies as well as targeted campaigns and launches.
- Assist in creating localised brand campaigns and activities.
- Responsible for providing market data for analyzing sales performance and product positioning.
- Responsible for understanding sales performance and product positioning in the market by analyzing market data.
QUALIFICATION, EXPERIENCE, AND SKILLS
Minimum Qualifications:
- Bachelor’s degree in Sales & Marketing or a business-related field.
- A postgraduate qualification is an added advantage.
- 3-5 years of experience in sales, marketing or business development.
- Sound knowledge & understanding of the retail industry.
- Presentation and Communication Skills.
- Proficient in various computer software applications including Microsoft Office Suite (Word, Excel, and Outlook).
- Data Analysis Skills.
- Experience in ERP is preferred.
- Basic financial skills.
- Hands-on team management skills.
