• Enhance IT  Nakuru West, Nakuru,

Eazy-go is a multipurpose saas platform created for start-ups, and small medium enterprises (sme) to manage and accelerate their growth.

The RoleYour Responsibilities Will Include

• Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
• Creating and managing all marketing material and collateral in line with brand direction.
• Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.
• Tracking effectiveness of various campaigns and course correcting as required.
• Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.
• Leading the planning and implementation of PR and initiatives related to the brand.
• Planning and executing CRM, marketing automation and lifecycle marketing initiatives.
• Using customer insights to construct effective CRM campaigns.
• Measuring, monitoring and analysing effectiveness of email marketing activities against goals (ROI & KPIs).
• Driving business growth by developing innovative ideas and campaigns.
• Testing and optimizing marketing tactics that boost conversion rates and accelerate customer acquisition.

Ideal ProfileSkills Required

• You have at least 1 year experience ideally in Marketing Communications within IT industry.
• Experience within CRM / Loyalty Marketing, Growth Hacking, Startup Experience, would be a strong advantage.
• You are a strong networker & relationship builder
• You are highly goal driven and work well in fast paced environments
• You are a strong team player who can manage multiple stakeholders

What’s on Offer?

• Leadership Role
• Flexible working options
• Strong opportunities to progress your career

Employer-provided

APPLY USING THE LINK BELOW:

Sales and Marketing Specialist(Kenya Remote )