Duties and Responsibilities
- Develop marketing strategies aligned with the brand strategy
- Analyze how our brands/products are positioned in the market and crystalize targeted consumers insights
- Develop & deliver necessary trainings for Trade Marketing team on product knowledge & shoppers’ profile.
- Plan in conjunction with the Marketing Manager, Sales Manager & Trade Marketing team the salesman merchandizing tools.
- Act as the key liaison between product development and buyers.
- Maintain customer relationships for future purchases.
- Cultivate programs that ensure products sell in-store.
- In liaison with the Sales Manager & Marketing Manager, translate brand strategies into brand plans, brand positioning and go-to-market strategies.
- Establish performance specifications, cost and price parameters, market applications and sales estimates in liaison with the Sales Manager
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Manage Trade Marketing budget efficiently & ensure cost policies are applied having in mind optimization between quality & price.
- Work closely to manage and monitor all Brand Activation.
- Oversee marketing and advertising activities to ensure consistency with product line strategy
- Brainstorm new and innovative growth strategies
- Measure market potential channel wise and identifying target segment.
- Track competition volumes and monitor competitor activities to evaluate our brand performance.
- Align the company around the brand’s direction, choices and tactics.
- Vision to understand customer needs and translate them in to practical solutions.
- Work closely with Finance to validate all promotions for future planning and efficient achievements.
- Work closely with finance on customer’s terms and collection.
Requirements
- University professional degree in Sales, Marketing or other relevant fields.
- Minimum of 5 years of experience in Trade Marketing in FMCG industry, preferably food & beverages industry
- Excellent verbal and written communication skills (outgoing personality).
- Experience of project management against set deliverables.
- Ability to prioritize and organize workloads independently when required.
- Team player and the ability to work across different multi-media platforms and departments.
- To set own priorities in line with business needs and work constructively within the team and on your own initiative.
- Ability to problem solve and ‘make things happen’.
- Attention to detail.
- Ability to analyze research projects.
- Willingness to learn and develop with the role
Applicants who meet the requirements stated above should send their applications and detailed CVs with a day – time telephone number to the email address: [email protected] with Sales & Trade Marketing Representative on the Subject line. Candidates MUST indicate their Current and Expected salaries
Due to the high volume of applications, we will only respond to shortlisted candidates.
