Key Responsibilities
- Managing company website and other digital platforms where the company is present including Improving the usability, design, content, and conversion of the company website
- Review new technologies and keep the company at the forefront of developments in digital marketing.
- Competitor analysis: Evaluating customer research, market conditions and competitor data.
- Utilizing a range of techniques including paid search, Email marketing, Google analytics, SEO, SEM, PPC, social media and display advertising.
- Designing, developing, building, and maintaining effective social media strategies
- Managing online brand and campaigns for the company services to raise brand awareness
- Keeping abreast with emerging digital marketing trends to ensure maximum effectiveness
- Devising strategies to drive online traffic to the company website. Tracking conversion rates and making improvements to the website.
- Guide on the ideal digital media buying platforms in the respective markets for the respective services
- Guide on the monitoring and evaluating the effectiveness of the digital campaigns
- Media Relations including pitching company services online and offline for media publicity
- Ensuring all the company services are branded correctly
- Responsible for planning and budgetary control of all digital marketing
Skills and competences
- Bachelor’s degree (B.A./B.S.) in Business, Marketing, or related field; or Minimum 5 years’ experience in areas referenced above.
- Detail-oriented and organized analytical thinker
- Exceptional interpersonal communication and presentation skills, including the ability to tactfully deliver and accept honest criticism.
- Significant experience with Google Tag Manager, Google AdWords & Analytics and SEMrush
- Significant experience gathering and using marketing data, such as keyword research, industry reports, and competitive analysis.
- Ability to manage time and projects effectively with a focus on the details and minimal supervision.
- Significant experience creating and presenting analytics reports.
- Experience with creating and administering earned and paid social media campaigns, including Google Ads, Meta, LinkedIn, and Twitter.
- Experience with Google Search Console and other technical SEO tools preferred.
- Experience with email marketing and one or more popular marketing automation platforms, such as HubSpot, Eloqua, Pardot, Marketo, or others, preferred.
- Previous experience implementing A/B testing and conversion optimizations desired.
USE THE LINK BELOW TO SUBMIT AN APPLICATION ON THE COMPANY WEBSITE:
Digital Marketing and Communication Strategist at Flexi-Personnel
