Job Purpose
Leverage digital channels to drive Watu’s digital presence whilst supporting the development and execution of digital strategies.
Key Responsibilities:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
- Design, build and maintain Watu social media presence on various platforms.
- Analyze the effectiveness of digital strategies by tracking metrics such as customer conversion rates and cost-per-click.
- Brainstorm new and creative growth strategies
- Identify trends and insights, and optimize spend and performance based on the insights
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Act as a point of contact between the Watu Gari and Brand team to address any digital management/ brand queries or concerns.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimize user funnels
Knowledge, Skills and Experience required:
- University degree
- 3 years’ experience in digital marketing communications
- Certification in Digital Marketing will be an added advantage
- Demonstrable experience with social media and digital platforms is required
- Proficiency with various digital marketing tools id required
- Sound understanding of digital best practice.
- Integrity and professional skills
- Attention to details
- Ability to work independently and proactively
- Team player and good communicator
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